One of the most crucial aspects of the website building process is choosing a domain name. An effective domain name is just as important as a company’s name, logo or product. It should be unique, short and easy to remember.
The domain name is like the introduction. It serves as the first impression of the brand. Therefore, choosing the right domain name becomes a necessity. Also, it could affect the business if it is difficult to remember. Fortunately, domain names are not difficult to choose.
Keep reading this blog to learn how to choose an effective domain name.
- What is a domain name?
- 5 Top Tips for Choosing an Effective Domain Name
- Keep the domain name short.
- Use a domain name generator.
- Try to reflect the idea behind the brand
- Choose an appropriate domain extension
- Avoid using numbers and dashes
What is a domain name?
This is the unique address of a website. The web address after ‘www.’, including an individual extension, is a domain name. Simply put, a domain name is text that a user types into a browser to access a particular website.
The domain name is the address that a DNS (Domain Name System) uses to find websites on the server. Moreover, it is unique and cannot be shared with other websites. Only one website can have only one domain name.
5 Top Tips for Choosing an Effective Domain Name
Growing a business in the digital age requires having a strong online presence, for which a website is necessary. But, just having a website does not guarantee success; it should be unique and memorable and should provide some value to the visitor. So, the first step to creating a unique website is to get a good domain name.
Here are the top five tips for choosing an effective domain name:
1. Keep the domain name short and simple
If the audience has trouble remembering the domain name, they are more likely to have trouble finding the site or give up searching altogether. On the other hand, a short and simple title is always easy to remember and gets to the point.
When you compare short, simple domain names with long, complex domain names, you’ll find that shorter ones are more practical and memorable. A dwarf and simple domain can make a business look more professional and exclusive; it is more customizable than the larger and more complex ones.
Some of the industry giants have concise and simple domain names, for example, Nike, Adidas, Apple, Amazon, and many other prominent companies.
2. Use a domain name generator
It’s hectic to choose a domain name. However, a domain generator can provide multiple words with the click of a finger. Nameboy, Domain wheel, GoDaddy and network solutions are websites that help generate domain names.
Moreover, some web hosting providers are also there to help businesses.
3. Try to reflect the idea with keywords
To tell the story or purpose of a brand, companies need to include the idea of the brand in the domain name. As a result, they would likely get better engagement. Additionally, domain names containing keywords are more likely to encounter leads than domain names without keywords.
For example, if a company provides sporting goods, it might use “sportsgoods.com” or “sportshub.com”.
4. Choose an appropriate domain extension
Think about websites that you know use .com, .org, and .net. Each of these extensions has a different meaning, and we expect them to differ. Choosing a domain name with an extension that adequately reflects the type of service or organization is essential.
Companies can choose it on .com. However, due to the limited availability of .com, it’s often not that easy. If you cannot protect your favorite domain with the .com extension, you can use another domain extension option to increase your site’s popularity.
5. Avoid using numbers and dashes
The use of hyphens and numbers may seem alluring in domain names, but unfortunately it becomes complicated to understand. The audience may be confused and not understand the text correctly, because remembering the place of hyphens and numbers is much more complex than remembering the spelling.
The domain name plays an important role in a company’s strong online presence. When choosing a domain name, use short, simple words. Avoid numbers and dashes. Domain names can be customizable if they contain keywords. Here’s a fun tip: stick with the domain name you originally chose, because changing the domain name can lead to negative results for the business.