Domain services

White Castle enters the crypto space with an ethereum and NFT domain name | Currency News | Financial and business news

Double cheeseburger from the white castle.
  • White Castle announced on Twitter that it had registered a new domain name with the Ethereum name service: “whitecastleofficial.eth”.
  • The restaurant chain also changed its Twitter profile to an NFT “Seahams”.
  • White Castle becomes the latest surname to join the Web3 blockchain business.

The list of well-known brands entering crypto is growing.

Fast food chain White Castle announced the Twitter that it registered a domain name with the Ethereum Name Service (ENS): “whitecastleofficial.eth”, thus becoming the last brand name to enter the crypto world.

Similar to an Internet domain name, an ENS allows people to link crypto wallets or other information related to Web3 on the Ethereum blockchain. Users can purchase private domains which can replace alphanumeric wallet addresses with a name that is easier to remember or share.

On Twitter, the century-old fast food chain also changed its profile picture to NFT “Seahams”.

This year, brands from Gucci to Coca-Cola through Ubisoft have bet on NFTs and the metaverse. Investment bank Jefferies predicts the metaverse will be the biggest disruption to our lifestyle ever, and institutions and retail traders have shown their enthusiasm. Last week alone, NFT’s sales reached $ 293 million.

Shortly after White Castle announced their entry into crypto, Brantly Millegan, director of operations at ENS, tweeted his surprise – adding that he would go buy White Castle as soon as possible.