ENS, Ethereum Name Service, is a service for mapping Ethereum addresses to human-readable domain names ending in .eth, such as vitalik.eth instead of 0xd8da6bf26964af9d7eed9e03e53415d37aa96045.
The ENS service is becoming increasingly popular among Ethereum users and others; it has become a trend to display ENS names in people’s Twitter profiles, including those of celebrities like Paris Hilton.
However, ENS names have much more practical use cases than “flexing” them in Twitter profiles, address-to-name mapping being just one. Other features include reverse mapping, user profile data such as Twitter IDs and email addresses, and integration with global Domain Name System (DNS) domain names. ENS .eth names are NFTs.
Half a million .eth names registered
Since the introduction of the ENS token on November 9, domain name registrations have accelerated and have now reached 500,000 registered .eth names. The number of registrations more than doubled in November to nearly 90,000 registrations. December saw over 109,000 registrations.
In addition to this, a total of over 632,000 names have been registered, including subdomains and DNS names imported into ENS. That last number is what the ENS team is primarily looking for, according to a team member and ENS COO. Brantly Millegan.
“We are looking at the total number of names on ENS, including .eth names, subdomains, and DNS names imported into ENS. We also focus on the number of integrations, because that’s the number of services that actually use ENS. This number is 443 and we are very proud of that,” Millegan said in a Twitter DM conversation with CryptoSlate.
The future is in the hands of the community
The ENS team has great ambitions for the future, now in the hands of the ENS CAD and the larger community that has governed the project since the fall of the ENS token. The token had somewhat subdued price action after peaking just days after dropping to $83.4 on Nov. 11. Since its all-time high, the ENS token is down 66.7%, trading at $27.9 at the time of writing.
Dropping the line “you were the responsibility of the airdrop” as a commentary to the token price action after the airdrop, Brantly Millegan likes to emphasize things more important than money.
“ENS is an attempt at a new Internet protocol, and is therefore not-for-profit, specified with EIP standards, and community-owned. Our goal is to create something that people will still use years from now, rather than just promoting short-term gaming metrics,” says Millegan.
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